Field notes
Blog
- geo
What is GEO? The search visibility shift, measured
Generative engine optimization is not a new channel to bolt onto SEO — it is the same visibility battle, fought inside answers instead of result pages. Here is how to measure it without fooling yourself.
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AI Share of Voice: the one metric that explains your AI visibility
Positions have an index; answers have Share of Voice. The definition is simple — your brand’s share of all mentions across answers that mention any tracked brand — and the discipline is in the denominator.
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The bilingual stack: why EN/AR teams lose a third of their signals
If your market reads Arabic and your tooling thinks English-first, your data has a translation layer between it and the truth. Three places bilingual teams lose signals — and how to stop the leak.
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